Monday, June 14, 2004

Its all about marketing


It wasn't that long ago that I was under the mistaken impression that Bose speakers were "good". In
fact I still have a few of their overpriced speakers. They can be hard to get rid of. It's difficult to
explain to people why Bose speakers aren't good at all. Bose spends alot of money on marketing and building a strong
brand name and as we all know, marketing works. This
article can hopefully help to clear some things up.

For me, it came down to really listening to other speakers. If you spend the time to audition a good system
you will find that you can get quality equipment for the same or even less money than Bose. I learned a good
lesson here, always research first and be very wary of what salesmen say.


Current Music: Thomas Dolby "Windpower"